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POSTER
At first, we wanted to show what the honeymoon phase is like, with the red threads and the kiss. We can emphasize that both faces of the couple are like a target, because at the beginning of the relationship no one knows whether they will be a victim or an aggressor. Then, further down, we’re in the explosion phase, where the red threads had broken and what was initially a kiss, now is a bruise, according to the verse of the song “ he hit me and it felt like a kiss”.
ADVESTISING CAMPAIGN
The idea of the video was to make a performance of the evil cycle, beginning with a lovely relationship, but then you can see how everything turns out to be cruel, harmful and aggressive. The song is called Kim, sung by Eminem. We think that it was a really good idea to choose this song for the video, because he sings as if he was the aggressor, and as the song goes on, you could understand the lyrics easily because it's visual and it's easy to appreciate. The sentence of the end: ‘’It’s not how it starts, yt’s how it ends’’, It has been chosen because all the relationships begin with lots of love, kisses, hugs… but in some relationships there is people who suffer from gender violence, and at first they don’t realize. With this sentence we want to advise you that you shouldn’t let it arrive to the end, you may stop it before the aggressor starts to be different as in the beginning.
VIDEO
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